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What exactly is a corporate identity? How we would describe it, a corporate identity is that which defines who you are. It’s not just your logo, or the use of a few colors, it’s much more than that. It is the complete (corporate) identity package that makes you attractive or not to your customers, recognizable or not, and impresses or not impresses your customers. A corporate identity is a story, an experience and sometimes even a fairy tale. Behind every successful brand is a recognizable corporate identity. Of course, having a fantastic corporate identity does not mean you can conquer the world, but it is one of the tools that contributes to this.

But how do you know what kind of corporate identity you should have? We at tech squad it solutions believe that your corporate identity should meet your potential customer’s expectations and go just a little bit above them. This can be in the creativity of your corporate identity, or in the attention-grabbing value of your corporate identity. Every company or person has their own story and motivation to do what they do and it’s up to us to translate this to the digital.